Jersey Jam Announced



August 2, 2023

PRINCETON, N.J. – The Gazelle Group is pleased to announce that the Rutgers Scarlet Knights and Princeton Tigers will face-off in the inaugural 2023 Jersey Jam on November 6, 2023, at CURE Insurance Arena in Trenton, New Jersey – an exciting new event produced by Gazelle.


Ticket presale will open at 12:00 p.m. EST on August 2, 2023, and end at 12:00 p.m. EST on August 3, 2023.

Tickets will be made fully available to the public at 1:00 p.m. EST on August 3, 2023.

All Tickets can be purchased at

Television coverage will be announced at a later date.

To be the first to receive updates on the Jersey Jam, sign up for Gazelle Updates and follow us on Twitter @jerseyjambball and Instagram @jerseyjambball.

The Scarlet Knights and Tigers basketball programs first met back in 1917 and played virtually uninterrupted until 2013. During that time, they met 120 times with the series standing at 75-45 in Princeton’s favor. Most notably Rutgers faced Princeton in the first round of the 1976 NCAA Tournament where they narrowly escaped an upset beating the Tigers 54-53. Today both programs are coming off their best stretch in decades and represent the best that New Jersey basketball has to offer.

“We are so excited to open up our 2023-24 season schedule against Princeton. This is a matchup between two teams from the great state of New Jersey with a ton of history. We look forward to a great matchup in Trenton.” – Steve Pikiell, Head Coach, Rutgers Basketball

“Generations of Princeton and Rutgers fans know what this game means to both programs, alums and the state of New Jersey. We are thrilled that this tradition will be renewed and the next generation of Princeton & Rutgers fans will be able to experience this rivalry.” – Mitch Henderson, Head Coach, Princeton Basketball

“We can’t wait to see this in-state rivalry open the college basketball season in the state capital!” – Rick Giles, President, the Gazelle Group

“We’re thrilled to work with the Gazelle Group and bring such a historic New Jersey rivalry to Mercer County and the Capital City of Trenton. The Rutgers and Princeton basketball programs are both ascending, and the CURE Insurance Arena is excited to set the stage and provide a great experience for college hoops fans in the tri-state area.” – FranRodowicz, General Manager, CURE Insurance Arena

This exciting matchup not only marks the beginning of the regular season for these historic programs, but also the 154th anniversary of the first ever college football game when Rutgers beat Princeton six to four on November 6, 1869.

RutgersHead Coach: Steve Pikiell, Big Ten

Steve Pikiell has built Rutgers into an annual contender in the Big Ten, making two out of the last three NCAA Tournaments. The Knights return All-Big Ten center Cliff Omoruyi who led the team in points (13.2 ppg), rebounds (9.6 rpg) and blocks (2.1 bpg) in 2022-23.

PrincetonHead Coach: Mitch Henderson, Ivy League

Mitch Henderson led Princeton to a 23-9 finish in 2022-23 that culminated in a run to the Sweet Sixteen. The Tigers return 2023 Ivy League Rookie of the year Caden Pierce and senior guard Matt Allocco.

About the Gazelle Group

The Gazelle Group is a sports marketing firm, specializing in event production and management, client representation, and sponsorship consulting. Gazelle produces numerous nationally recognized college sports events, such as the Empire Classic, Legends Classic, Gotham Classic, Sunshine Slam, College Basketball Invitational, Kwik Trip Holiday Face-Off, Barstool Sports Invitational, Holiday Hoopfest, Jersey Jam as well as on-campus events at Duke, Kentucky, Nebraska, and other institutions across the country. For more information on the Gazelle Group, please visit and follow us on Twitter @Gazelle_Events.

About OVG360

Oak View Group’s OVG360 is here to reinvent and reimagine the sports and entertainment industry to better serve and inspire artists and athletes...clients and communities. OVG360 will provide a wide variety of support to our venues and third-party clients sponsorship and premium sales support, green operations, public safety consulting, parking services, booking & content development support, technology integration and project management services, financing solutions, etc. Visit for more information!


The CURE Insurance Arena is Mercer County’s 10,000-seat multipurpose arena located in Mercer County, NJ that holds over 150 events annually. OVG360 provides Venue Management, Food Services & Hospitality, and Corporate Partnerships at the CURE Insurance Arena. Facebook: CUREInsuranceArena, Twitter: CUREarena, Instagram:CUREarena.

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